Ego Marketing in the YouTube Era: The “Chosen Ones” and the Sleeping Beauties

It’s​‍​‌‍​‍‌ very late at night. You are lying in bed, casually scrolling through videos on YouTube to help you drift off to sleep.

Out of nowhere, a person on the screen announces:

“I am one of 11 children that were chosen. The rest have died. I am the only one who is left.”

Not even the bizarre statement really jars you at first.

What really gets you is the person’s face.

The face that showed:

“I’m different, I’m special, I’m better than you.”

Silently you wonder:

“Aren’t you really just chosen so what?

Are you going to get taken away by a UFO?”

Or will you just gather a handful of people and become their spiritual guide?”

It’s evident that the message goes far beyond spiritual knowledge.

Deep down, there is an attempt to grab from the world a worth that it never gave him.

The phrase that he never got in his childhood, he now wants millions of people to hear from him:

“You are very special… And I am the one who knows it.”

And the YouTube era is just the perfect place for such a story:

One side, a craving for being seen.

The other side, people who are waiting for “someone to come and save them.”

In between, nicely wrapped under the hype of being chosen, is actually just a very common form of ego branding.

Being Born with a Beard and Serving as a General on Sirius

The story of this person did not finish with:

“I am one of 11 children that were chosen.”

Of course not. The story goes on:

“It was understood that I was the one chosen as I was the only one born with a beard.”

“There were 11 of us, the others died, I remained.”

He figured out that he was the chosen one because he was born with a beard.

Even at this point, you can observe a person whose biological fact he turns into a spiritual rank.

But it’s not the end of the story yet.

Another person walks up the stage and says:

“I am from Sirius. I am a general there.”

“There is a queen on Earth who is still not aware.”

“I came to make her aware and to take her.”

So, this individual, father of the idea of being a general on Sirius,

he apparently took time off from his command to come to Earth and “wake up a queen.”

That’s what he’s all about.

It’s at that moment I can’t help but think:

“Fine then, I’m the lost queen, I really don’t mind.

If we’re handing out roles as easily as that, give me a crown too.” 😄

Actually, the image is quite typical:

* One of the sides is a mind that has not been able to find its life purpose and is struggling with the feeling of being just average,

* The other side is a cosmic narrative that resembles a role-playing game:

there are a general, a queen, a sleeper, and a savior…

And the role that the viewer is usually given is something like ​‍​‌‍​‍‌this:

“I’m​‍​‌‍​‍‌ not really ordinary either, I just haven’t realized it yet.

Perhaps I’m one of the special ones…”

So people share their version of the story, some consider themselves the general, some as the lost queen, and others as the “special one who is going to awaken soon.”

However, there is this one thing that remains the same:

Not a single person is genuinely taking full responsibility for their own life.

Figure Skating and Awakening Coaching: The Sleepers and the Awakeners

There is also a young woman on the show.

She does figure skating and says:

“My mission is to show new awakeners the way to their awakening.

I am the only one who knows how the chosen ones will awaken.”

That is the phrase.

And what is the result?

Her Instagram followers suddenly multiply.

Thousands of “not yet awakened but want to be” people start following her account. Most of them must be thinking:

“I’m one of the sleeping ones… Maybe she’s the one who will awaken me.”

Once upon a time, there was the tale of “Sleeping Beauty.”

Now we have a new version: the “sleeping masses + awakening guide” model.

From the outside, the picture looks like this:

* People who were deprived of attention, love, or value = crown themselves through a chosen one narrative.

* People who disbelieve their own power and have lost their way = stand in a queue, waiting for someone to wake them.

And in this, they add a lot of cosmic details:

“I’m one of 11 chosen children, the others have died.”

“We found out that I was the chosen one because I was born with a beard.”

“I’m a general on Sirius, I came to wake up the queen on Earth.”

“I’m the only one who knows how the chosen ones will awaken.”

They believe it so much, they are so sure of it that they would say that this TV studio is the real seat of world history.

Algorithms, Drama, and the Economy of the “Chosen Ones”

These chosen one stories are not going viral on YouTube by chance.

The algorithm is attracted by a certain frequency:

* The more drama,

* The more fear,

* The more grand claims = the more views.

“Hi, I am an average person who has spent years working and learning,”

does not interest the algorithm.

If you say:

“I’m a general from Sirius.”

“I’m one of 11 chosen children, the others died.”

“I’m the only one who knows how the chosen ones will be awakened.”

The algorithm answers:

“Great. This is going to get clicks.”

If you only focus on the person who claims to be chosen, you do not see just that.

You also see the value system of this period:

* Hard work is dull,

* Taking responsibility is hard,

* Strengthening your own mind is difficult.

However, saying “I am special” is effortless, it sounds nice and it gets ​‍​‌‍​‍‌views.

The​‍​‌‍​‍‌ Real Tragedy: The Audience

The thing that really gets me is not really those individuals who are telling these stories, but those people who hold on to them tightly. What we see most of the time is the case like this:

* They are not happy with their life,

* Their self belief is weak,

* They’re angry at the system but don’t have the energy to move,

* The heaviness of years and disappointments is sitting on their chest.

At this very point, a single sentence becomes very enticing:

“It’s okay, you’re not like the others either. You are actually not ordinary.

They just haven’t met you yet.”

It gives a nice feeling, but it conceals a very harmful side effect:

What it does is basically moving people further away from real accountability.

Because being the one means that you do not have to anymore work, produce, or face yourself.

All you are allowed to do is simply waiting for the great event.

On a psychological level, it is equivalent to signing the following agreement:

“I will not take responsibility.

I will not be in control of my own life.

Let someone come and save me as I am.”

What “Being Chosen” Means to Me

For me, the only chosen person is the one who does this:

Accepts full control of their own mind, life, and decisions.

Not the one who sees everything as a sign and thus

becomes inactive, but a person who realizes the situation and decides consciously.

I stand by this belief:

* Nobody is endowed special by the universe.

* Nobody gets the promise: “Only you will keep the secrets.”

However, every human has the same chance:

“If you want, you can fortify your mind. If you want, you can elevate yourself. If you want, you can stop being a passive character here and become an active one.”

Isn’t that what being chosen really is?

Coming to a decision that it’s you.

Being with your own mind and stating:

“Okay. I’m taking the responsibility of this life.”

In truth,

Rather than just waiting to be enlightened as the chosen one

in someone else’s plan, it is actually a much more revolutionary decision to be an aware, fully conscious human being in your own ​‍​‌‍​‍‌life.

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