Ego Marketing in the YouTube Era: The “Chosen Ones” and the Sleeping Beauties

It’s​‍​‌‍​‍‌ very late at night. You are lying in bed, casually scrolling through videos on YouTube to help you drift off to sleep. Out of nowhere, a person on the screen announces: “I am one of 11 children that were chosen. The rest have died. I am the only one who is left.” Not even …

The​‍​‌‍​‍‌ Invisible Erosion of Relationships in the Age of Social Media

Usually, relationships do not finish as a result of one major dramatic event. It is like with a glass; the glass does not break all at once, already there are small invisible cracks. Nowadays, social media has gradually become the kind of invisible crack that you are talking about in relationships. Those vague feelings of …